Throughout a current look in South Carolina, after Ron DeSantis performed up his state’s financial and schooling insurance policies and bashed a litany of ideological adversaries, his spouse settled into an armchair subsequent to him onstage, reflecting on her position as the primary woman of Florida.
“I didn’t wish to be that proverbial potted plant,” Casey DeSantis stated.
Nobody — fan, skeptic or critic — would accuse her of that.
Ms. DeSantis, 42, is extensively seen as maybe Mr. DeSantis’s most vital adviser. Within the governor’s mansion, she advised on media strategy and helped vet personnel. She has narrated a few of his extra attention-grabbing ads and brought on wide-ranging initiatives about points like mental health, disaster relief and cancer, surviving a bout with it herself.
Now, as Mr. DeSantis enters the presidential contest, individuals who know Ms. DeSantis or who’ve encountered her on the nascent marketing campaign path anticipate that she’s going to play a significant position in his most vital race but, searching for to form perceptions of the marketing campaign, construct relationships with social gathering stakeholders and to light up the non-public aspect of her hard-edged husband, who sometimes struggles to connect.
“You have got the primary women which can be type of extra in a supportive posture, they aren’t ones which can be on the market stumping,” stated Steven Wright, the Republican chairman in Dorchester County, S.C., who encountered Ms. DeSantis through the couple’s swing via the realm. “After which you have got the primary women which can be much like Casey DeSantis.”
In current weeks, she has gushed over Iowa’s gas station pizza and highlighted her personal connections to South Carolina, the first-in-the-South main state (she attended the School of Charleston, the place she competed on the equestrian group).
She has met with native Republican officers and supplied public glimpses of household life because the mom of three youngsters. When Mr. DeSantis spoke at a Republican dinner in Ohio final month, Ms. DeSantis joined the trip too, swinging via her hometown, Troy, Ohio, the place the household met with the mayor.
“She exhibits the human aspect of the governor and his private aspect,” Mr. Wright stated.
And he or she and Mr. DeSantis lately hosted Bob Vander Plaats, an influential social conservative from Iowa, for lunch at the governor’s mansion.
“They may free her as much as go on her personal to signify the governor at totally different marketing campaign stops the place he can’t be,” stated Mr. Vander Plaats, citing her “means to be very poised in entrance of a crowd.” He recalled that they dined on arugula spring salad, prosciutto-wrapped scallops with inexperienced beans and a strawberry fruit salad dessert.
Mr. DeSantis met Jill Casey Black, a neighborhood information reporter on the time, at a driving vary advanced in Florida, he wrote in his current e book, “The Braveness to Be Free.” They had been married at Walt Disney World, years earlier than Mr. DeSantis went to war with Disney. (“Casey’s household was what one would possibly name a household of Disney lovers,” he wrote.)
“She’s keenly conscious of public-facing occasions, the information cycle, optics,” stated Stephen Lawson, who served as Mr. DeSantis’s spokesman throughout his 2018 race for governor. “A lot of who he’s and the place he’s come from and his story facilities round her, and I feel she’ll proceed to play a pivotal position in how that story unfolds.”
“She is his main sounding board,” he added.
In that 2018 contest, she narrated an ad that highlighted Mr. DeSantis’s fealty to President Donald J. Trump by displaying him encouraging his younger baby to “construct the wall” out of blocks.
Final 12 months, she recorded an emotional direct-to-camera spot, her voice wavering as she described how her husband had helped her via most cancers.
She additionally promoted a video that forged his political rise as divinely impressed.
Ms. DeSantis has also been linked to political drama, and a few have questioned the scope of her portfolio in workplace, questioning whether or not she has an excessive amount of affect contained in the governor’s insular internal circle.
“She assumes authority that she doesn’t have,” stated Mac Stipanovich, a Republican-turned-independent who served as a longtime Florida strategist and lobbyist, although he stated he was sharing his impressions relatively than firsthand data. “From whence got here this girl’s strategic political genius?”
“Individuals would all the time query, who’s the closest particular person to Ron, who’s someone who can get his ear?” added Nikki Fried, now the chairwoman of the Florida Democratic Get together and a former agriculture commissioner who ran unsuccessfully for governor within the Democratic main final 12 months. The one identify that ever got here again, she stated, “was Casey’s.”
Lindsey Curnutte, a spokeswoman for the DeSantis group, didn’t reply to a request for remark.
However Consultant Jared Moskowitz, a Florida Democrat who labored with the DeSantises as Florida’s director of emergency administration, stated he had discovered Ms. DeSantis to be somebody who was receptive to concepts and whose “door was all the time open.”
“The primary woman, who has a big background in communications, comes right into a room and actually simply captivates,” stated Mr. Moskowitz, who’s supporting President Biden’s re-election bid.
There’s a lengthy historical past of politicians navigating the complexities of relations’ involvement of their campaigns or administrations, together with Invoice and Hillary Clinton and Vice President Kamala Harris, whose sister was a key adviser throughout her presidential main marketing campaign.
In New York Metropolis, Chirlane McCray was the closest adviser to her husband, Invoice de Blasio, as he ran for mayor after which during his time at City Hall, an association that at times stoked controversy.
In an interview, Mr. de Blasio — a Democrat who’s “energetically” supporting Mr. Biden — defended the artwork of the political energy couple, saying that “when it feels pure, it’s type of irreplaceable.”
“You want somebody who understands your objectives, your motivations, what you may deal with, what you may’t, all that, and that’s all subsumed in a partner beneath good situations,” Mr. de Blasio stated.
However he acknowledged that, relying on the couple, spouse-advisers is also “too near the state of affairs.”
“There’s an enormous custom of spouses being very protecting and defensive for his or her liked one in workplace,” he stated. “Generally that may create a blindness or a type of knee-jerk response, or a way of vengeance that’s not all the time productive.”
“It may be a stupendous mannequin, it may be a strong mannequin,” he added, “or it could actually backfire.”
Nicholas Nehamas contributed reporting. Kirsten Noyes contributed analysis.